All of us have seen that Wikipedia result is coming on the top whenever you are searching for some thing however competitive the key phrase is. Wikipedia.org is a multilingual, Web-based, free content encyclopedia project. Wikipedia is written collaboratively by volunteers from all around the world. Since its creation in 2001, there are 2,428,787 articles in English read more about Wikipedia at http://en.wikipedia.org/wiki/Wikipedia:About
The possible reason for their top position is
1. Is there any tie up between Google and wiki and Google has taken the responsibility to promote wiki?
2. Are they well optimized their page for SEO?
Content is the king, and wiki is on the head of the content. Wiki has well reached with semantically related content; they have good number back link from its own domain. Suppose you are searching for “hotel” in wiki, probably you will get a url in the top of serp like “en.wikipedia.org/wiki/Hotel”. It seems they are naturally optimized for SEO as they have hotel in their url. Wikipedia's articles provide links to guide the user to related pages with additional information. Also it has a good number of back links from pages like “en.wikipedia.org/wiki/Hotel_Chelsea”. These are the quality natural, content rich back links, which Google considers the most.
One of the interesting thing I found is if I am going for a single phrase word, I found wiki at the top but if I am adding another word to it or going for long term key phrase it’s coming down. Still not clear about the concept of Google. if any one having any additions to the above please comment it here, suggestions, feedbacks all are well come…… J
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