Friday, March 28, 2008
Few Landing Page tips
Remove navigation: Unless it is necessary, remove other options. Let people do what you want them to do, and don’t give them many other choice.
Make link text appealing: People tend to glance over copy instead of deeply reading every word. Sine links are action point people tend to pay more attention to link text. Make sure link text is appealing since it is far more likely to get read than most of the page copy.
Picture of people: People like to look at other people testimonials appear more legitimate if they have pictures next to them.
Give them a clue that they have found the correct page: Place the words they searched for in large text at the top of the page to show them they are in the right location. If you are a large merchant with many products may be use something like search results for their search term. In many cases it is best to point people at a landing page instead of the home page.
Load time: the file size needs to be small enough so that it will load on the users browser in a short time usually less than 6 sec. Don’t place excessive image, flashes. Try to show up some important things before the page will fully load.
Browser friendly: Make your page display equally on every popular browser and resolution.
Page layout: Use short paragraphs and sub headers. Your page should look comfortable to the eye (give space between lines; use a normal style and size for fonts).
Call to action point: Place your call to action point at a highly click able area with an appealing text.
Remove Unneeded Object: remove the things that are not so important in this instance. Optimize your forms. Make the input cursor hop to the next field after a user finishes the current field. Allow the user to tab around fields. Auto-populate any fields you can. Remove all unneeded fields. Don't ask for city/state/province if you ask for a Zip or postal code. Focus on the essentials. If you’re asking users to register for a newsletter, ask for only an email address. You don’t need their name now. Get rid of the reset button. It’s dangerous for both the user and you.
Run Multi-Level Split Testing of Targeted page elements:
Sources:
http://www.seobook.com/overture-adwords.pdf
http://seldomstatic.com/top-landing-page-tips-from-the-pros/
http://www.digital-web.com/articles/11_ways_to_improve_landing_pages/
Some Basic Tips for Conversion
Hi friends,
Here are some of the guideline and shortest summery of the facts, tips and skills about Internet marketing that I collected from different sources . I will be coming with more descriptive ideas shortly covering more points with each of the points below.
As we are sitting far from our visitors, the only medium between us and them is our website. So you may be considering thousands of skills to organize your site but only one odd is enough to drag the visitor out off your site, so be careful and implement things judiciously.
User feedback
A normal visitor likes to go through others comments, feedbacks before he invest something or consider something. For example take Amazon; they added value to their products by allowing user feedback, related suggestions. That makes them more useful than most other bookstores
Site Design/Page layout
Appropriate color schemes can project a sense of dependability and responsibility upon users by which he may be a prospective client of your site or at least stay for some time on your page. The color should match to the psychology of the visitor depending upon the theme and depending upon the generation you are targeting.Colors and their common connotations
Color Positive Negative
White Clean, Innocent, pure Cold, empty, sterile
More… at http://office.microsoft.com/en-us/frontpage/HA010429371033.aspx
Colors and their thematically connotations
RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
WHITE is associated with innocence, purity, cleanliness, simplicity.
BLACK is associated with seriousness, darkness, mystery, secrecy.
More… at http://www.2createawebsite.com/design/color-psychology.html
Logo, banners
A good quality logo, banner, tags has also a role for conversion, these are vital because these are the objects, which comes 1st to the sight while your page is opening up. You can able to establish a good impression from the beginning.
“People process an image in their mind more readily than words alone. A logo serves as the visual stimulation to kickstart the audience's memory, leaving a greater and lengthier impact than words alone can do. It is the simplest and most direct way in promoting a business presence; it's a "what we're about" statement without the long-winded speech.” More… at http://www.lowcostdesigning.com/faqs.htm
Quantity vs. Quality
The low cost of content creation can lead to poor document quality. If you say one wrong thing you may lose the trust of prospective customer, some times for life so.
- Do not be in hurry while creating a document.
- Do not put wrong information on the web (conform before publishing)
- Try to do some thing, which is not done before, or do it in a way that is better than what any one else is doing. But stay within your limit.
- Try to built or show up long term business strategy
Navigation structure
1. Let the user navigate easily wherever he wants in between site.
2. Let the user know where he is present in you site.
3. Let the user know where he can go and find the required information form the present page.
4. Implement both image and text navigation system.
Sell upward
Most Major Corporation knows it is easier to sell again to a person than it is to find a newer one. After a person contact you order something send them a thank you page. Give them small fee gifts; strengthen their bond with you. Make them feel good about their decisions.
Focus on the users
1. Always think from a audience point of view
2. Make it a flow - don’t not change the topic frequently, a flow needs to maintain between paragraph to paragraph. Small sentence and paragraphs with common words make writing flow easy also.
3. Make paragraphs, headings and subheadings
4. Write “we” instead of “you”
5. Make the content like a conversation.
6. Put real time examples, questions and answers.
7. Don’t use jargons
8. Use shorter text
9. Focus on benefits rather than only features.
10. Place your most important and valuable concept at the beginning of the content.
Good usability
1. Allow users to contribute their experience.
2. Don’t use excessive text inside images
3. Keep a consistent site design.
4. Use alternate text tags images.
5. Use small size files.
6. Put a search facility within your site.
7. Live support to handle online query coming to the site
8. Use common standards.
Establish trust
You can establish the trust a visitors by
Putting some texts on you site like “we value your privacy”, “your email is secure”, “you can unsubscribe anytime”
Putting visual adds of you well know clients with their testimonial.
Price and value of your products
Most people think 3, 7 as their lucky number, try to use this number on the value of the product, do not round up prices
Product to Market
Market the product initially,
Which is more popular among the products you have
Which has more demand on the markets
Which has a greater possibility to establish specially on the web quickly
Call to action
It is ‘a prompt to the visitor to take an action’. It can be an ‘Inquire Here’ button or an email subscription text box, or an ‘Add to Cart’ button, depending on your website goal.
In simple words ‘call to action element’ is ‘a link or a phrase or an object which directs a visitor to an action requested’. Visitors don’t read the entire content; they just scan through the pages. Remember, not only you in the web offering the same to your visitors, there will be 100s other websites. Don’t expect your visitors to search for a Call to Action element. If they couldn’t find an ‘Inquire Button’ or an ‘Add to Cart’ option, within seconds you lose a customer. Place it in a highly click able area of your page
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